About us

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Over the years, Via Durini and the surrounding area have increasingly become the home of prestigious national- and international-level Design Companies. This is a strongly expanding urban hub taking in all the area to the east of the Cathedral as the heart of Design in the centre of Milan.

MILANO DURINI DESIGN is a street association of businesses born from the desire to define and orient the development of this prestigious district in a systematic, coordinated manner through the closest possible symbiosis between all those having an interest in the initiative: leading design brands, property owners, Italian and international customers, the world of the university and culture, designers, architects, bars and restaurants, the public and the city administration.

MILANO DURINI DESIGN therefore wishes to be a constant reference point in the heart of Milan with the firm intention of launching this Design district in the city centre. An association open to all those who wish to play an active part in terms of participation and broad-based cooperation for this purpose.

The heart of design in the centre of Milan

MISSION

To launch the Design District in the heart of Milan (city of fashion and design), as a focal and reference point for the sector in the city, with via Durini as the structural pivot of the whole system.

To promote and put to use the culture of design in cooperation with bodies, associations and scholastic and university institutions in general.

Raise the value of the area through a series of coordinated, corporate high-profile initiatives to be carried out in co-marketing with other important companies and with the support of prestigious partners.


Background