Salvioni Milano Durini is a concept store situated inside a traditional early 20th-century building, right in the heart of the city, whose facade was designed by the Architect Luca Beltrami. With its 1250 square metres surface, distributed over six floors, the showroom offers a fully immersive atmosphere in the quintessence of Italian lifestyle. It is a landmark able to inspire guests’ imagination; a venue to visit and explore, where anyone can dream of a new attire for his own home.The space, vertically oriented and adorned by terraces and balconies, is divided among five independent apartments each of them embodies a specific mood. Designed with a meticulous attention to details, from the finishes and colour palette choice, to the interior furniture, the artworks and objects selection, each floor reflects a specific personality, expressing a different sensibility.
For the 2023 Fuorisalone Salvioni Milano Durini is colored with novelty. In a range of new and carefully selected palettes to interpret the increasingly contemporary taste of design, spaces change identity, giving life to material, emotional, artistic and sensory-inspired patterns. The showcase bears the signature of Ligne Roset between catalog novelties and a great guest of honor: the Togo sofa. The terraces of the building were instead reserved for Tribù, the brand leader in outdoor furniture.